Displaying jewellery in a showcase: some helpful hints
You have a wide variety of alternatives for displaying your jewellery; choose those that work best with the pieces you sell in terms of their design, price range, and overall aesthetic. Whether you are displaying your jewellery for the sake of decorating or to sell it, it is important to do it in a manner that is both appealing and beautiful. For your convenience, the following advice on the presentation of jewellery is provided:
Adjust the Display So That It Fits the Jewelry
When you go to a major jewellery shop or a craft fair, you’ll find that various kinds of jewellery are presented in a variety of different ways. Expensive and high-end gemstones are often shown in oak cases with glass-fronted displays. Inside each case, there are normally just a few things at a time. Jewelry that is on-trend and more casual may be shown by hanging it from hooks, bunching it in colourful groupings and placing it in compact cases, or tightly packing it into display boxes that are flat. Find a display method that complements your jewellery and puts it to its best possible use by analysing the available options.
The Battle Between Quantity and Quality
The design of the jewellery pieces you sell will decide the optimal ratio of high-quality items to many affordable ones in the display cases you use. When you try to fit too many huge, bulky things into a case that is too tiny, it will seem congested and may make your pieces look less expensive. On the other hand, if you just have a few pairs of basic earrings or too few little rings in your display case, it may give the impression that you do not have a large inventory or a variety of intriguing products for your consumers to choose from.
Take into account the Target Market.
The kind of clients you are most likely to see at a certain event should guide your choice of jewelry display. A mall kiosk, for instance, is like a magnet for youngsters, thus it is well suited to have displays that are condensed, bright, and provide a wide variety of options inside each case. Create beautiful arrays of things arranged by colour family or style for an upmarket craft exhibition that caters to adult customers who have more discretionary budget. Hang them up against samples of vibrantly coloured and sumptuously textured textiles. Include a few things that deviate from the norm in order to attract customers who are looking for something “different” but not offensive to their sense of taste.
Make sure that your display is seen by everyone.
Create a distinction between your displays and those of your competition. In order to attract potential buyers to your booth, set up a single display case that is well-lit and focuses on a chosen few goods on a raised base at your table. Don’t try to fit too many items into one display case at once. The jewellery does not make up a portion of the show; rather, it constitutes the exhibit itself. Take care that the focal points of the display are not overshadowed by an excessive amount of distracting elements. Each every item of jewellery should get the attention that it justly merits.